A modern typeface in the tradition of 19th-century grotesques, Franklin Gothic was drawn with a distinctive contrast in stroke weight, giving it a unique personality among the more mono-linear appearance of later geometric and neo-grotesque sans-serif types.įranklin Gothic has been interpreted into a series of weights before, most notably with ITC Franklin Gothic. It had a bold, direct solidity, yet conveyed plenty of character. Designed by Morris Fuller Benton and released in 1905 by American Type Founders, Franklin Gothic quickly stood out in the crowded field of sans-serif types, gaining an enduring popularity.īenton’s original design was a display face in a single weight. Franklin Gothic has been the quintessential American sans for more than a century.